Twenty twenty was the year that appearance brands absolutely angry up the calefaction on the collaborative front. Every characterization account its advertising credibility was at it, from Stüssy and Gucci, who teamed up with Our Legacy and The North Face respectively, to Levi’s, who collaborated with aloof about everyone, from Lego and Super Mario to New Balance and Tyler, The Creator.
None, however, went as big as Converse. The Nike-owned cast not alone put out some arch shoes on its own (check out the platform-soled Run Star Hike), but additionally teamed up with the cast of Telfar, JW Anderson, Brain Dead, Comme des Garçons, Feng Chen Wang, Fear Of God, Ambush, Golf Le Fleur, A-Cold-Wall*, Lay Zhang, Carhartt, Paria Farzaneh, Moncler and Hiroshi Fujiwara. Phew.
And the 112-year-old cast has appear that 2021 will be shaped by added partnerships with Telfar Clemens, Comme des Garçons Play, Off-White and Tyler, The Creator. A accord with Boston-based abundance Concepts, which partnered with Lacoste in 2020, will kickstart Converse’s accord agenda this ages and a affiliation with ultra-hyped Chinatown Market is in the works.
What has aflame us most, however, is that, for the aboriginal time, Converse is partnering with Kim Jones, the aesthetic administrator of menswear at Dior. Jones is no drifter to a sneaker collaboration, accepting partnered with Nike’s Jordan Cast on aftermost year’s sell-out high-top bliss and Shawn Stüssy on accustomed lace-ups.
What’s more, we’ve already apparent Jones put out logo-heavy, high-top, canvas sneakers beneath the Dior umbrella, so it’s not a absolute abruptness that he will be designing agnate with a Chuck Taylor aback tag and a Converse One Star embellishment. Unveiled in April the collaborative activity will see Jones leave his mark on the Chuck 70, as able-bodied as a ambit of added bearding cossack styles and apparel.
Brandis Russell, VP of cossack at Converse, said the abutting 12 months will be all about affable “new thought, new vision, new purpose, new activity and new intention. Our collaborators are consistently allowance us to be added antic and a little beneath serious.”
Watch this space.
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